Superhuman AI shows us what’s next for email
Noorin Virani Noorin Virani

Superhuman AI shows us what’s next for email

Where this speedy Superhuman goes could be a good indication of things to come. A scaling of these AI powered features into mass email providers could result in lower email engagement. Our best way around this is most likely to be the introduction of a language detection model

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Starbucks’ cup-writing controversy
Noorin Virani Noorin Virani

Starbucks’ cup-writing controversy

There is a cup-writing controversy over at Starbucks. They tell you to seize the day - but do they mean it? As part of new CEO Brian Niccol’s strategy to bring back the “community coffeehouse” Baristas have been instructed to write on the fly, real-time semi-personalised messages on customer’s coffee cups. However, automated”, forced human touch marketing treads on dangerous ground.

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Don’t fall for the Monte Carlo Fallacy
Noorin Virani Noorin Virani

Don’t fall for the Monte Carlo Fallacy

He has fallen prey to a common thinking error surrounding probability - the Monte Carlo Fallacy. Humans look for patterns, it is our way of assigning structure - we assign destiny. Where true randomness is rejected as chaotic.

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