Starbucks’ cup-writing controversy
There is a cup-writing controversy over at Starbucks. They tell you to seize the day - but do they mean it? As part of new CEO Brian Niccol’s strategy to bring back the “community coffeehouse” Baristas have been instructed to write on the fly, real-time semi-personalised messages on customer’s coffee cups. However, automated”, forced human touch marketing treads on dangerous ground.
Don’t fall for the Monte Carlo Fallacy
He has fallen prey to a common thinking error surrounding probability - the Monte Carlo Fallacy. Humans look for patterns, it is our way of assigning structure - we assign destiny. Where true randomness is rejected as chaotic.