Starbucks’ cup-writing controversy

There is a cup-writing controversy over at Starbucks. They tell you to seize the day - but do they mean it? As part of new CEO Brian Niccol’s strategy to bring back the “community coffeehouse” Baristas have been instructed to write on the fly, real-time semi-personalised messages on customer’s coffee cups. However, automated”, forced human touch marketing treads on dangerous ground.